At REI, "We inspire, educate and outfit for a lifetime of outdoor adventure and stewardship."
REI has been a trusted retailer of outdoor gear ever since and is now the nation's largest consumer co-op, continuing to return the majority of profits to the members through annual member refunds based on their purchases. While the gear that REI sells for human-powered outdoor recreation has changed, our philosophy and passion for the outdoors haven't. Since the beginning, REI has been committed to helping people enjoy the great outdoors to the fullest-from weekend family camping trips to Mt. Everest expeditions—by offering innovative, high-quality outdoor gear and apparel. REI stores also provide opportunities to learn about the outdoors and muscled-powered sports through frequent in-store clinics, REI sponsored events and through association with local outdoor organizations.
REI is also committed to giving back to the communities where they have retail stores by supporting volunteer projects of outdoor-focused community organizations with money, gear and "sweat equity." REI believes that by supporting these causes and by introducing youth to the outdoors, together they can prepare the next generation of environmental stewards and protect nature's legacy of trails, rivers and wild lands for years to come. By combining the highest quality outdoor products and staff expertise in a welcoming environment with meaningful programs that encourage outdoor recreation and environmental stewardship, REI will be successful in helping to inspire, educate and outfit our members and other customers—from novice to the highly accomplished—for a lifetime of outdoor adventures.
For more than 3.5 million active members and other customers, REI provides the knowledge and confidence to explore and discover new adventures. REI does this through frequent educational clinics and expert advice at the retail stores and at REI.com from trusted REI staffs who share the members' passion for outdoor recreation. Above all, REI provides a convenient and seamless shopping experience, whether at an REI retail store, online, by phone or by mail order. REI offers adventure trips in the outdoors through REI Adventures, our travel division.
